Kevin Freiberg

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Kevin & Jackie Freiberg

INNOVATION & THE POWER OF CAUSE

Dr. Kevin Freiberg joins us for this episode of “The Innovation Engine” podcast to talk about innovation and the power of cause. Among the topics we discuss this week are why it’s important for everyone in your company to know exactly what your cause is, why we fear living insubstantial lives more than we fear dying, and why it still pays to be a little nuts in the airline industry.

Dr. Freiberg is a best-selling author and keynote speaker who is an expert on corporate innovation and leadership development. Along with his wife, Dr. Jackie Freiberg, he has written books like the recently published DO SOMETHING NOW! Be the One Who Makes Something Happen and Nuts! Southwest Airlines’ Crazy Recipe for Business and Personal Success.

“Only one who devotes himself to a cause with his whole strength and soul can be a true master,” said the great Albert Einstein.

The highlights of this week’s episode of the podcast include:

  • We open the podcast discussion by getting Dr. Freiberg’s definition of corporate cause.
  • Dr. Freiberg outlines some of the ways in which explaining the cause of a company to all of its employees can often trigger innovation.
  • We discuss the concept of heroism and its importance in a corporate culture.
  • We also touch upon the Gallup study citation in the book pertaining to the number of disengaged employees in the world.
  • Being heroic, timeless, and supremely meaningful are three ‘must have’ traits in companies that Dr. Freiberg mentions in the book. He also shares example of companies who have delivered incredible outcomes based on these traits.



LISTEN TO THE EPISODE