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Kevin & Jackie Freiberg

Why Innovation is Everyone’s Job

On this episode of “The Innovation Engine” podcast, we take look at why companies should see innovation as being the domain of everyone in their organization. Dr. Jackie Freiberg, best-selling author and corporate leadership expert, joins us to talk about some of the benefits of creating a culture where innovation is not just expected from a chosen few. We discuss how leaders can create a culture where everyone can have a say in a company’s innovation efforts, the importance of tying innovation to a business case when taking it up the ladder, and why it’s vital to give people feedback on their ideas for innovation.

Dr. Freiberg is a sought after speaker on the subjects of innovation, execution, and corporate leadership development. She was recently named one of the Top 30 Best Minds on Leadership by Leadership Excellence Magazine. Along with her husband, Dr. Kevin Freiberg, Jackie has co-authored several books on how some of the world’s most successful companies build cultures that thrives on innovation. Their most recent book, DO SOMETHING NOW! Be the One Who Makes Something Happen, came out in June, and together they are now working on their next book, Company with a Cause: Live an Insanely Great Life While Doing Meaningful Work.

Here are some highlights from this episode of the podcast:

  • We discuss the merits of empowering all employees to become a part of the innovation process, as well as pitfalls and roadblocks to avoid when doing so.
  • Dr. Freiberg provides an example of how one cutting edge health care company in California came up with the idea of a drive-thru blood clinic as a result of listening to employees who were closest to the customer.
  • We talk about why Noah Weiss, VP of Product Management at Foursquare, measures his creative output both during the week and on weekends.
  • Dr. Freiberg draws from her experience of studying corporate culture in many organizations and reveals common innovation traits that are inherent to innovative companies.



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