If you're interested in making your employees and customers raving fans of your business, NUTS! is a must read. Kevin and Jackie Freiberg reveal Southwest's success ingredients for building a company where people take personal responsibility for legendary customer service.

Ken Blanchard
Coauthor of The One Minute Manager and Empowerment Takes More Than a Minute

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I am the President of a local wireless communications message dispatch company, The National Dispatch Center, Inc. After reading NUTS!, I purchased a dozen copies and distributed them to senior management. We found it inspirational and applicable to various departments throughout the company.

Lastly, I wanted to share with you that NUTS! is, to the best of my recollection, the only non-fiction book that I have read that I was disappointed came to an end. I wanted the story to continue and continue some more! Also, it is the only non-fiction book that I have read for the second time from cover to cover.

Linda G. Noda Hobbs
President
The National Dispatch Center, Inc.

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NUTS!, then, has the potential to drive readers crazy, and not just because of the foreword by Peters. The authors, Kevin and Jackie Freiberg of San Diego Consulting Group, Inc., California, have given a thoroughly research account of a genuine American success story—Southwest Airlines.

Kevin and Jackie have captured all the delicious myth, disarming magic and serious message of Southwest Airlines without reducing it to business trivia. Their book is a manual on leadership; a primer on how to deliver high value service. Obviously, the management philosophy of Herb Kelleher, the airline’s CEO, needs to be studied. And emulated.

Indian Management
Promod Pathak

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