|
 I am the President of a local wireless communications message dispatch company, The National Dispatch Center, Inc. After reading NUTS!, I purchased a dozen copies and distributed them to senior management. We found it inspirational and applicable to various departments throughout the company. 
Lastly, I wanted to share with you that NUTS! is, to the best of my recollection, the only non-fiction book that I have read that I was disappointed came to an end. I wanted the story to continue and continue some more! Also, it is the only non-fiction book that I have read for the second time from cover to cover.
Linda G. Noda Hobbs
President
The National Dispatch Center, Inc.
Just a brief note to let you know that NUTS! is terrific. Hopefully without any repercussion, I have paraphrased numerous portions in my medical practice during our management meetings.
I loved the way you related what Southwest is doing to what we can do in our daily lives. Rather than just a history of great things that Southwest has done, you concluded each chapter with the ‘Lessons to be Learned’ section that is a great help.
Terry Brock
President
Achievement Systems, Inc.
I just finished reading NUTS! by Kevin and Jackie Freiberg. I wanted to extend my thanks to [Southwest Airlines] for allowing [the Freibergs] to write about SWA, in turn showing that the business world can be fun, caring, imaginative, and profitable at the same time.
I just completed reading NUTS!–WOW what a story–thanks for doing such a wonderful job of telling it.
All of my colleagues now think I’m NUTS! since I’m trying to implement as many of the great ideas as I can.
I am writing this letter on behalf of my mother, Margaret Montague, who is a Human Resources Consultant for World Vision International in Africa. I gave [NUTS!] to my mother to take back to Africa because she was so enthralled with it. I don’t know how many times she’s read it by now, but every time I talk to her, she has some new idea as a result of your book.
Heather Overstreet
Contractors Labor Pool, Inc.
I read the book NUTS! It’s very interesting and it would be very helpful for young people going into business to read it.
I just finished reading your book NUTS!!! Wow, what an incredible book! As required reading for my Managing Work Groups class at Birmingham Southern College, I can honestly say this has been the most interesting, easy reading, and enjoyable book I have read since I began my college career. As an adult studies student returning to college after nine years of administrative work, I can truly see what a difference the management style of Herb Kelleher can do to the success of a company.
In planning my future for both my personal and professional life, I could use more of this type of positive and motivating material.
What change to our cultural conscience and what an impact to some of the ills that face us today could occur if more of the corporate world would follow your lead. NUTS! was full of examples of the way in which Southwest values its employees and their families and creates opportunities to honor those values.
If only half of what was written in the book is true, I wish I had made an application to Southwest’s marketing and promotions department five years ago. Many thanks for offering an inspiration to others. We all need to see [that] success and humanity really can walk (or fly) hand-in-hand.
We received [NUTS!] as a gift from a vendor who supplies transportation services to my husband’s company. He serves as transportation manager for the world’s second largest coal company.
I LOVED THIS BOOK AND COULDN’T PUT IT DOWN. I CANNOT BELIEVE I WAITED THREE MONTHS AFTER RECEIVING IT TO READ IT–MY MISTAKE!
Your book is not only informative–and it definitely is that–it was so exceptionally well written I have been singing it’s praises since the first time I picked it up. I talked about it so much to my boss that he even went out and bought the book before I was halfway through it.
NUTS! is more than entertaining business reading. The book embraces a fundamental principal that so many people in leadership positions don’t see–the concept of servant leader.
I have seen the future and it is NUTS! I am a business student at UNLV and just wanted to tell the both of you that you have done a great service for future business leaders by writing NUTS! GREAT JOB!!!!!!!!!!!!!!
As a consultant with over 20 years experience, I have never felt compelled to write a Thank You letter to an author of any of the hundreds of business books I have to read.
In a business world where there is always a lot of discussion about the mysteries of corporate culture, I have never read–make that enjoyed–a book more. You demystify and present such a wonderful and practical embodiment of culture, it has helped to add a new dimension to my practice.
As I tell my clients and colleagues, the book is not about what your corporate culture should be but how to create the one you want. I have already given away ten copies of the book and I just bought four more. We can only hope that this book will find its way into the hand of decision makers who want to make a difference.
Edward L. Lange
Managing Partner
The Touchstone Partnership, Ltd.
I bought Southwest Airlines stock before I started reading NUTS!. After finishing the book, I plan to increase my holdings in Southwest Airlines because you are building something that is unique and I want to be a part of it.
We have ordered 60 copies of NUTS! to provide to our senior managers. Without a doubt you have provided leadership to Southwest in an exemplary fashion and the results show. Thanks for proving day after day that empowering your employees and trusting them to get the job done still works in America.
I read ‘NUTS!’ earlier this year. Best book I’ve ever read from an entertainment/life philosophy/business sense perspective.
I have just received a copy of NUTS! from First American National Bank here in Nashville. Your book was reviewed by their Cash Management Department and all of their people were impressed by Southwest . . . I enjoyed the book as I can remember your struggle to get in the air.
On my flight, I sat next to one of your pilots, Stu Force. During the flight, Stu recited several stories to me that illustrated the team effort at keeping costs down, but what amazed me the most were his stories abut the parties, having fun, and the personal recognition. When I returned home I put one-quarter of my retirement money in Southwest stock and bought 10 copies of NUTS! for my employees. I was profoundly inspired by what I heard from Stu Force and what I read in NUTS!
I agree with what Tom Peters wrote in the foreword– ‘if you only read one book read NUTS!’ Not only is the content great, but it is superbly written. I say this as an author and co-author of three books. I am glad that someone with your outstanding insights and writing talent was the author.
NUTS! has truly impacted our organization as we are now consciously trying to build ‘love’ into our day-to-day operation. I really admire what you’ve all been able to accomplish, and hope to meet and exceed your standards in the financial services industry. One thing is certain–I’m having more fun than I did before I read the book–thanks.
|
