With this book, Kevin and Jackie Freiberg have given us insight into the power of unconventional leadership. It should be on the top of the reading stack of anyone interested in learning from the discoveries of executives who are explorers, innovators, motivators and charismatic, gutsy leaders. The lively, storytelling style is engaging and the common sense principles they draw from the success of others can be used the minute you put the book down.

Don Hall, Jr.
President and CEO
Hallmark Cards, Inc.

At a time when good leaders are sorely needed, GUTS! shows what outstanding leadership looks like. These entertaining stories of companies that blow the doors off business as usual are loaded with compelling insights and success strategies. GUTS! will inspire you to lead with love and teach you how to turn your business into an extraordinary magnet for world-class talent.

Ken Blanchard
Coauthor of The One Minute Manager and The Leadership Pill(tm)

GUTS! will leave you shaken, not stirred! Mixing compelling stories with unforgettable lessons, it serves up a poignant, powerful recipe for creating leaders who redefine the act of influencing and organizations that reinvent the meaning of commerce.

Chip R. Bell
Author Magnetic Service: The Secrets of Creating Passionately Devoted Customers

GUTS! is a must read for executives in search of their leadership 'soul'. Useful and thought-provoking, the Freibergs' book defines the spirit, courage and passion necessary in providing leadership in today's challenging business environment.

Larry Kurzweil
President & Chief Operating Officer
Universal Studios Hollywood

The Freibergs have done it again. Created a must read if you're wondering how to work hard, have fun, love what you do, live your values, and still make lots of money. GUTS! will provide you with real business ideas and inspiration straight from some of the world's gutsiest and gifted leaders in business today.

Roger J. Dow
SVP, Global and Field Sales
Marriott International

This is a genuinely great book! Ancient philosophers once announced to the world the importance of truth, beauty, goodness, and unity for sustainable success in all that we do. Kevin and Jackie Freiberg show how these essential building blocks of excellence create extraordinary business results in our time. They profile some of the best companies where people do things right, and brilliantly identify exactly what it is that makes them so successful. New insights bounce off nearly every page and are guaranteed to propel you into action right away! Read this book as your next guide down the path of real business wisdom!

Tom Morris
Author of If Aristotle Ran General Motors and The Art of Achievement

Running a UK high-speed passenger railway is a tough, uncompromsing business. There is every temptation to focus on operations and costs to deliver profits. GUTS! so clearly reminds us that there really is a better way. Kevin and Jackie set out timeless and powerful principles that really DO WORK in Business after Business. But only in those that have the courage to throw away conventional models and are prepared to step out of their comfort zone, believe in their values and believe in their people.

If you want to know how to build a community in your business that will bring sustained success and carry you through bad times as well as good - read on!

Alan Wilson
Managing Director
Midland Mainline Limited, UK

For years I've told my clients that nobody can teach courage to a leader. The Freibergs may have proved me wrong. GUTS! is an exciting presentation of why courage (including passion, boldness, risk, optimism and love) is a must for leaders today--and HOW leaders might beef up their own courage to do what's necessary for competitive success today.

Oren Harari, Ph.D
Author of The Leadership Secrets of Colin Powell

In an age of technology, communication, process and governance, the Freiberg's help us discover it's still companies with a heart and soul that really excel!

Donald M. Himelfarb
President, COO Franchising, Marketing and Administration
Dollar Thrifty Automotive Group, Inc.

For the gutsy leader, Freiberg’s GUTS! is a quick read of real results by real people with genuine creativity and edgy management in real companies. Smart risk-taking…Huge results!

Jim Peters
President & Chief Operating Officer
ROSS STORES, INC.