Why Business Leaders are Reading BOOM!

Why Business Leaders are Reading BOOM!

	BOOM! builds a compelling case for what you instinctively already know is true—that you can create a pocket of excellence regardless of where you reside in the organization and regardless of the conditions and circumstances you face. BOOM! is about acknowledging the power you have to make a mark in the world and give history a shove.
	BOOM! lays out seven choices that can awaken the warrior spirit and create a community of people who transform your business into a competitive juggernaut. In a “flat” world, competition can come from anywhere. Winning requires tapping into the ideas of talented people who are fully engaged in what they are doing. People who care enough about the success of the business to speak up and tell it like it is—people who constantly look for creative ways to add value and bring something new to the game. Yet, seventy-five percent of the workforce is disengaged at work! These are people who quit and stay. BOOM! shows you how to transform a culture of indifference and victimization into a culture of courage, commitment, energy and passion—it shows you how to create a culture where results transcend rhetoric and red tape.
	BOOM! speaks to both leaders and individual contributors. Whether you are the CEO or working on the front line, you matter. The creation of a phenomenal culture is never unidirectional. A booming culture is about great people throughout the organization who are absolutely convinced that the success of the business is as much the will of the people as it is the will of the CEO. When you realize that leadership is a choice, not a position or a title, the effect is absolutely liberating. You begin to think big and act bold. You expand your influence and become a positive force for change. People look to you for leadership and inspiration. What would happen if your organization had a critical mass of people like this?
	BOOM! is a wake-up call for every person who wants to make a difference and every business leader who wants to change the DNA of an organization doing business-as-usual. BOOM! is about creating a workplace where ordinary people exercise the freedom to do extraordinary things!
	BOOM! will resonate with you if you want to blow the doors off business-as-usual, stop doing the things that derail you from being indispensable, and do the things that will make you come alive at work. BOOM! was written because we want you to be an integral part of creating a place where impassioned people come to work fully engaged, knowing they are going to be part of something special. We want you to play a significant role in creating a place where impassioned customers drive away turned-on and evangelistic about the experience you create for them. We want to help you win more decisively and be able to look back over your life with fewer regrets. We want you to make a mark in the world and know that the world has taken you seriously.