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Kevin & Jackie Freiberg

What Leaders Say About Nanovation:

“Nanovation not only captures the story of an impossible dream come true; it shows us that what is good for business can and should be good for the world. The promise of the Tata Nano is saving and enriching lives while growing a business. We call it “Performance with Purpose.” If you’re interested in stoking the fires of innovaiton and making a profit while making a difference, Nanovation is a must read.”

Indra K Nooyi, Chairman and CEO, PepsiCo
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“Vibrant and energetic, the passion of the authors of Nanovation reflects that of the innovators it chronicles. The book not only recounts the revolutionary tale of the Nano but presents a practical guide for creating a radical culture of innovation. In an insightful manner, Kevin, Jackie and Dain have challenged the new generation of entrepreneurs, executives and business leaders to think and to dream big.”

N.R. Narayana Murthy, Founder-Chairman & Chief Mentor, Infosys Ltd., India
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“Nanovation is a compelling look into what it takes to knock down the doors of business-as-usual. It reminds us that innovation is the lifeblood of any company. At Southwest, we are constantly looking for new ways to unleash the imagination and ingenuity of our People. The Freiberg’s deep dive into a company that transformed an entire industry is loaded with hands-on-advice—and a warning not to downsize your dreams!”

Gary Kelly, Chairman, President and CEO, Southwest Airlines
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“In a world where many business leaders focus only on short-term stock ticks, the great companies take a longer view. This is the story of a company that’s been around for more than a century and continues to lead in innovation. Learn what you can build when you focus intently on the needs of customers. Nanovation is for leaders who want to leave a lasting legacy in the world.”

Chris Connor, Chairman and CEO, Sherwin-Williams Company
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“I am a big fan of Kevin and Jackie Freiberg. They seek out business good news stories that teach and inspire. This time they found a beauty in India with Tata Motors. Read Nanovation and learn what you can do to create an innovative culture in your organization.”

Ken Blanchard, Coauthor of The One Minute Manager, Full Steam Ahead and Lead with LUV
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“Nanovation is a must read for any leader. It shows how an innovative idea, and a passion to make that idea a reality, can truly be a major life changer for the consumer and the company. Every organization should be focused on executing the next best idea to wow customers and win them for life. This book will get you thinking precisely that! “

Eric Danziger, CEO, Wyndham Hotel Group
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“In baseball we are always looking for new ways to gain competitive advantage. Sometimes that means stepping out of the comfort zone and doing what others think is crazy. Nanovation has strengthened my resolve to question the unquestionable. This book is for leaders who want to shake it up. And watch out! If Ratan Tata ever becomes a manager in the Major Leagues we all have a lot to be worried about!”

Bruce Bochy, 2010 World Champion San Francisco Giants
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“Nanovation is a compelling book about the power of a dream and the people who made it come true. This is a well-told story of an aspiration that drove design innovation and the winning spirit that culminated in the production of the Nano. The Nano stands for true innovation for the emerging markets, a sterling example of a bottom of the pyramid product, which will redefine the global automobile market in the coming years.

K.V. Kamath, Non Executive Chairman, ICICI Bank and Chairman, Infosys Ltd., India
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“Nanovation, makes thrilling reading. Nothing in the recent period captures the promise of India better than the invention of the Nano. The TATAs have demonstrated that the seemingly impossible is possible through frugal engineering and a ‘can-do’ spirit. This book is a must read for anyone wanting to start something big by thinking small.”

Deepak Parekh, Chairman, HDFC Ltd, Mumbai India
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“Nanovation is the story of a movement that’s sweeping the world, a movement filled with purpose, a movement led by people who want to make a better life available to everyone. Consumers around the world are not going to spend their money with any company that’s not in the business of improving lives, and that’s what Nanovation is all about. If you’re a leader who’s on fire to make a difference, you have to read this book.”

Roy Spence, Chairman GSD&M Advertising and CEO of The Purpose Institute
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“Once again, the Freibergs take you on an exhilarating journey to achieving elegant solutions that move an organization from the impossible to the possible. It all comes down to people: depending on, deferring to, and trusting the right people within your organization; and listening to, respecting and treating the consumer with dignity. A great book if you want to be the best you can be.”

Mike Murphy, President and CEO, Sharp Healthcare
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“Quite simply the most practical book about innovation I’ve ever read.”

Professor Vijay Govindarajan, Professor at Tuck at Dartmouth; Professor in Residence and Chief Innovation Consultant at General Electric
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“True innovation, or Nanovation as the book calls it, happens when a firm strives for the triple bottom line — social and environmental performance that go hand in hand with financial performance. This must-read book tells you how a visionary Chairman and a committed top management team can together unleash the creative energies of younger employees within a company. It is by far the most lucid and comprehensive narrative that I have read about the Tata Nano.”

Bala Chakravarthy, Shell Chair Professor of Sustainable Business Growth IMD, Switzerland
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“A GREAT READ! A BOLD look at Innovation, which will be the “differentiator” for sustained growth in this decade! Practical, applicable, memorable and entertaining.”

Jeff Simmons, President, Elanco Animal Health
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“If you want to learn from a world-class example of real-world innovation, the Freibergs and Dunston have captured it in Nanovation. This story not only motivates and inspires; it offers a blueprint for success. If you want to expand your capacity to innovate and develop leaders who will step out and do it, this book will show you what it takes.”

Chad Linebaugh, General Manager, Sundance Resort
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“Nanovation is more than just a story about a car. It’s about leaders who color outside the lines, inspire others to reach new heights, and foster groundbreaking innovation. Read it and you’ll learn how to achieve what most people think is impossible!”

Hugh Gouldthorpe, Senior Vice President, “Head Cheerleader,” Owens & Minor
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“This book provides a fascinating insight into how world-leading design, manufacture and production teams are brought together to develop and build one of the most innovative cars ever conceived. It demonstrates how the bold vision of Ratan Tata and his team was realized not only by outstanding engineering skills, but also by their determination to build a car that would enrich the lives of millions of people.”

Professor A.J. Kinloch, Head of Department and Professor of Adhesion, Imperial College London, Department of Mechanical Engineering
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“Noticing a pressing popular need, unrealizable without the creation of a magical mix of affordable design, process innovation and product development is revealed as the foundation of this compelling story of the Nano and Tata Motors. Technology is fundamental but it is never enough; social sensibility, managerial expertise and ambitious goals for social and economic transformation are all part of this life changing narrative.”

Professor Dame Sandra Dawson, University of Cambridge
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“Nanovation is a unique example of cutting edge innovation and leadership excellence. It shows you how Tata Motors created a culture of of innovation and made an impossible dream reality. This is a wonderful story about how technology driven enterprises can play a role in improving the quality of life for a large segment of consumers. If you want to create a competitive mindset that achieves breakthroughs in business this book answers the call.”

Dr Hischam El-Agamy, Executive Director, IMD – International Institute for Management Development, Lausanne Switzerland
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