Table of Contents
Acknowledgments viii
A Prologue viii
Part One: The Nano Story
Chapter 1. Nanovation Begins With Noticing 2
Chapter 2. Leading Nanovation 16
Chapter 3. A Culture Of Thinking Big 35
Chapter 4. The Nanovation Team 49
Chapter 5. The Search for Nanovation 58
Chapter 6. Shellshocked 71
Chapter 7. Have An Ace In The Hole 83
Chapter 8. People Ignore Design That Ignores People 97
Chapter 9. From Silos to Seamless 114
Part Two: Defining Nanovation
Chapter 10. An Impossible Dream In The Service Of A Cause 123
Chapter 11. A Cause Becomes A Movement 144
Chapter 12. Nanovation Starts A Revolution 163
Chapter 13. Nothing Short Of Elegance 187
Chapter 14. Start With Less, End Up With More 208
Chapter 15. No Apology Products 221
Chapter 16. Return On Innovation 236
Chapter 17. The Nano Revealed 256
Chapter 18. A Legacy of Inclusive Growth 279
Chapter 19. West Bengal? Are You Crazy? 303
Chapter 20. Leading Through the Crisis 327
Chapter 21. Moving at the Speed of YES! 353
Chapter 22. Now You Can 385
Part Three: Finding What’s Next!
The Eight Rules of Nanovation
Chapter 23. Rule 1: Get Wired For Nanovation 408
Chapter 24. Rule 2: Lead The Revolution 439
Chapter 25. Rule 3: Build A Culture of Innovation 462
Chapter 26. Rule 4: Question The Unquestionable 498
Chapter 27. Rule 5: Look Beyond Customer Imagination 525
Chapter 28. Rule 6: Go To The Intersection Of Trends 541
Chapter 29. Rule 7: Solve A Problem That Matters 555
Chapter 30. Rule 8: Risk More, Fail FasterBounce Back Stronger 569