Our Books

Helping Clients Create
BEST PLACES. BEST PEOPLE.
BEST WORK. BETTER WORLD.

Kevin & Jackie Freiberg

Table of Contents

Acknowledgments viii

A Prologue viii

Part One: The Nano Story

Chapter 1. Nanovation Begins With Noticing 2

Chapter 2. Leading Nanovation 16

Chapter 3. A Culture Of Thinking Big 35

Chapter 4. The Nanovation Team 49

Chapter 5. The Search for Nanovation 58

Chapter 6. Shellshocked 71

Chapter 7. Have An Ace In The Hole 83

Chapter 8. People Ignore Design That Ignores People 97

Chapter 9. From Silos to Seamless 114


Part Two: Defining Nanovation

Chapter 10. An Impossible Dream In The Service Of A Cause 123

Chapter 11. A Cause Becomes A Movement 144

Chapter 12. Nanovation Starts A Revolution 163

Chapter 13. Nothing Short Of Elegance 187

Chapter 14. Start With Less, End Up With More 208

Chapter 15. No Apology Products 221

Chapter 16. Return On Innovation 236

Chapter 17. The Nano Revealed 256

Chapter 18. A Legacy of Inclusive Growth 279

Chapter 19. West Bengal? Are You Crazy? 303

Chapter 20. Leading Through the Crisis 327

Chapter 21. Moving at the Speed of YES! 353

Chapter 22. Now You Can 385


Part Three: Finding What’s Next!

The Eight Rules of Nanovation

Chapter 23. Rule 1: Get Wired For Nanovation 408

Chapter 24. Rule 2: Lead The Revolution 439

Chapter 25. Rule 3: Build A Culture of Innovation 462

Chapter 26. Rule 4: Question The Unquestionable 498

Chapter 27. Rule 5: Look Beyond Customer Imagination 525

Chapter 28. Rule 6: Go To The Intersection Of Trends 541

Chapter 29. Rule 7: Solve A Problem That Matters 555

Chapter 30. Rule 8: Risk More, Fail FasterBounce Back Stronger 569


Part Four: The Nanovation Effect

Chapter 31. The Nanovation Effect 603

Chapter 32. Now YOU Can, Too 613

An Epilogue 620