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Kevin & Jackie Freiberg

CAUSE!

These days everyone is increasingly concerned about people, planet and profit, if your company isn’t tied to a heroic cause, your business may be doomed.

Companies that define themselves as cause-oriented stand out! They have better employee engagement, customer loyalty, and ultimately, stronger profitability and growth, all of which we document in our new book CAUSE!.

CAUSE! documents a fresh approach to leadership and collaboration that drives business success in companies as diverse as TOMS Shoes, Lululemon, Virgin, Southwest Airlines and PepsiCo. But CAUSE! highlights Vermont-based financial services firm National Life Group. We take an in-depth look at how National Life built its culture around a clear purpose – its cause – and that sets it apart in a sea of sameness.

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