Our Books

Helping Clients Create

Kevin & Jackie Freiberg

Bestselling Authors

We write about leaders who make a difference and brands that are tied to a noble and worthy cause.

Our books provide you with innovative approaches and unconventional leadership strategies that will help you:

  • Differentiate and lead
  • Innovate
  • Attract and keep great talent
  • Lead and create an engaging workplace
  • Borrow and learn from the best and
  • Learn what it takes to become a globally admired brand.

We share first-hand insights, experiences and strategies. Our content does not come from reading about great companies. Our information and knowledge comes from having spent time in great companies working directly with gutsy leaders, talented people and turned-on customers. Is your story worth telling?



In CAUSE Jackie and Kevin Freiberg show you the power of what can happen when a business is defined as a cause.

The people of National Life have developed a direct line-of-sight between their individual contribution and the larger cause for which the company fights. The result is unprecedented growth from a company that competes in a sea of sameness.

Experience the culture of National Life and you quickly discover that something beyond selling insurance drives these people. You quickly get the sense that employees are caught up in a cause that touches them at a deeply emotional level— something that transcends profitability and the bottom line. The emotional connection they have with a larger cause releases a powerful flow of passion, pride, perseverance, and productivity.

And guess what? They are blowing the doors off business-as-usual when it comes to loyalty, profitability and shareholder value.

To Order CAUSE: info@freibergs.com
$20 per copy plus shipping.
Bulk orders (30 or more copies) $15/copy plus shipping.

Be a Person of Impact

Leaders are always in search of more… This book is an unapologetic kick in the butt, it is a reminder that you are a POI—Person of Impact and you have a pocket of influence. To be an unforgettable positive force in your world —a leader— POI’s 12 strategies will equip you with what it takes to stand out and have a more +impact!

These 12 strategies will accelerate your journey and inspire you to be more intentional about:
WHAT you do,
HOW you do it and,
WHO you are.

POI—Three simple letters, three simple words that will change your life, your family, your organization, your legacy, your leadership brand.

Order paperback copies here on Amazon

Do Something Now!

DSN Do Something Now! Three simple letters. Three simple words that could change your organization—change your life. The scarcest resource in organizations right now is not money or talent or ideas or power; it’s people who DO, people who add value and get things done. This book will inspire Dreamers to become Doers. Everyone wants to add value and this book shows you how.

Order paperback copies here on Amazon

For multiple copies and bulk order discounts call our office 619.624.9691.
Praise for DSN:

I AM DOING SOMETHING RIGHT NOW! I am a venture capitalist. I don’t give
a 5 star out easily and certainly it is very hard to convince a guy who has built
and invested in so many companies that your ideas are better or cleaner or will make a difference. I would get this book fast, especially for entire companies. DO SOMETHING NOW shows us how to unlock the potential of personal innovation and how to harness it into actionable and accountable results.

Billy Glynn
CEO, Brand Equity, Inc.


Quite simply the most practical book about innovation I’ve ever read.

Professor Vijay Govindarajan
Professor at Tuck at Dartmouth; Professor in Residence and Chief Innovation Consultant at General Electric

Once again, the Freibergs take you on an exhilarating journey to achieving elegant solutions that move an organization from the impossible to the possible. It all comes down to people: depending on, deferring to, and trusting the right people within your organization; and listening to, respecting and treating the consumer with dignity. A great book if you want to be the best you can be.

Mike Murphy
President & CEO, Sharp Healthcare


boom cover thumbThis book has the power to change your life and transform your company. Read it, practice it and hand it to everyone who has an impact on your business.

Marcus Buckingham
Bestselling Author and Personal Strengths Expert

In a world of downsizing and outsourcing, workplace bullying and companies and managers that don’t tell the truth, it is easy to get discouraged and cynical. “BOOM!” is a book filled with inspiring stories; the Freibergs challenge us to change our world by changing how we think.

Jeffrey Pfeffer
Stanford Business School Professor and Author


guts cover thumbWith this book, Kevin and Jackie Freiberg have given us insight into the power of unconventional leadership. It should be on the top of the reading stack of anyone interested in learning from the discoveries of executives who are explorers, innovators, motivators and charismatic, gutsy leaders.

Don Hall, Jr.
President and CEO, Hallmark Cards, Inc.

At a time when good leaders are sorely needed, GUTS! shows what outstanding leadership looks like. GUTS! will inspire you to lead with love and teach you how to turn your business into an extraordinary magnet for world-class talent.

Ken Blanchard
Author and Chief Spiritual Officer


nuts cover thumbIf you take time to read only one business book this year, I strongly encourage you to read NUTS!

Tom Peters
Bestselling Author and Management Guru

I promise you it’s a blueprint for all organizations that want to succeed…

Warren Bennis
Author, Leadership Expert and Distinguished Professor

…an inspiring tale of the remarkable results possible when employees are liberated to take charge of the rules and have fun on the job.

Rosabeth Moss Kanter
Author, Leadership Expert and Harvard Professor

Contact E: info@freibergs.com

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