"say it forward"

Insights on Innovation,
Leadership, Culture, Service...

Kevin & Jackie Freiberg

Branded Culture



Branding has to go deeper than a catchy tag line. At Southwest Airlines it does, their new tag line, “Without a Heart it is Just a Machine” is fun, but is it real? In our book NUTS! we highlighted countless strategies Southwest uses to put Heart in everything they do — strategies that bring a tag line to life.

SWA is the real deal and has been a branded culture for well over 40 years, here is a great example: How Southwest Changed My Life.

Does your company have a branded culture?

What are you doing to bring your branding statement to life?

Cheers,
Kevin & Jackie
Speaking on Leadership, Innovation, & Global Trends…

Creating the BEST places where the BEST people can do
their BEST work to make the world BETTER.

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Are you hosting an event, or know someone who is, we can help. For keynote fees and availability, call Patti 619.624.9691 or email E: info@freibergs.com.

Own Innovation

How can you get 3000 leaders to Ide8, to form, imagine or conceive an idea in a 55 minute keynote?

We did it.

Below is an image of 1/5th of the ideas we generated at a recent Leadership Conference entitled “Own Innovation.” The CEO’s desired outcome: activate innovation (not just talk about innovation).

The client gained 3000 ideas.

Will all these ideas stick? NO! But what if 1/3rd or 1/5th do? With 3000 leaders participating and OWNING these ideas and 140,000 employees to support them, innovation will happen.

The CEO was thrilled!

What can you do to ideate with your team? Download our Change This PDF to help you develop a strategy for getting your ideas to stick.

Cheers,
Kevin & Jackie
Speaking on Leadership, Innovation, & Global Trends…

Creating the BEST places where the BEST people can do
their BEST work to make the world BETTER.

Print Friendly and PDF

 

 

Available on Amazon

Sign up to “say it forward”

Are you hosting an event, or know someone who is, we can help. For keynote fees and availability, call Patti 619.624.9691 or email E: info@freibergs.com.

How to Capture Customers

 


“When you promote WHY you do what you do, you are inviting people to join a movement that gives them an opportunity to express themselves.”

When quality and price are equal, the most important factor influencing brand choice is Purpose. This outpaces design and innovation, and brand loyalty… Across the globe, the prominence of Purpose as a purchase trigger has risen 26% since 2008. Continue Reading..

Cheers,

Kevin & Jackie
Speaking on Leadership, Innovation, & Global Trends…

Creating the BEST places where the BEST people can do
their BEST work to make the world BETTER.

Print Friendly and PDF

 

Available on Amazon

Sign up to “say it forward”

Are you hosting an event, or know someone who is, we can help. For keynote fees and availability, call Patti 619.624.9691 or email E: info@freibergs.com.

 

Introducing SPRINKLES

Innovation Service is Random

Chip is a provocative, cutting-edge speaker and friend. His new book “SPRINKLES” is fun and filled with innovative service ideas to grow your bottom line.

What makes a great cookie special? Sprinkles! What makes great service special? Innovative service. Release date is Today, February 10, 2015. Order your copy today on Amazon!

Cheers,
Kevin & Jackie
Speaking on Leadership, Innovation, & Global Trends…

Creating the BEST places where the BEST people can do
their BEST work to make the world BETTER.

Print Friendly and PDF

 

 

Available on Amazon

Sign up to “say it forward”

Are you hosting an event, or know someone who is, we can help. For keynote fees and availability, call Patti 619.624.9691 or email E: info@freibergs.com.

Take Control


DO SOMETHING NOW!


We believe if you are going 90 mph with your hair on fire in conditions that change
constantly, you won’t always have a complete picture. If the answers were clear and the data definitive, it would be easy to draw conclusions, make decisions and lead.

What creates uncertainty in your life or at work? What if you use the prescription above… ask, play, go, do, step up, and try, not later, not next year, now?

Above is an excerpt from DO SOMETHING NOW! if you want more, here is a link.

Dare to Try… DO SOMETHING NOW!

Cheers,
Kevin & Jackie
Speaking on Leadership, Innovation, & Global Trends…

Creating the BEST places where the BEST people can do
their BEST work to make the world BETTER.

Print Friendly and PDF





Available on Amazon

Sign up to “say it forward”

Are you hosting an event, or know someone who is, we can help. For keynote fees and availability, call Patti 619.624.9691 or email E: info@freibergs.com.