Dr. Kevin Freiberg

Speaker, Author, Change Agent

Kevin & Jackie Freiberg

You Are Known by…

…the company you keep, causes you fight and enemies you make so, here’s a quick sketch on me. If you want more, my credentials are available in a bulleted list along with a complete biography.

My Company…

In 1986, Herb Kelleher and Colleen Barrett at Southwest Airlines opened their doors to me as a graduate student. Herb became the focus of my doctoral dissertation in 1987. It was the beginning of a 25-year friendship and the precursor to our international best seller, NUTS!

NUTS!, in turn, opened the door for Jackie and me to work with and learn from some of the most admired leaders in the world. These individuals are gutsy, go-for-it leaders who err on the side of optimism and dare to dream big—people who can fill a room with energy, draw the best out of others and do things others say can’t be done. They have a lot to teach us—about leading innovation, building radically different and globally recognized brands and serving society while making a profit.

My Cause…

I’m passionate about turning the profiles of these leaders and their companies into stories that can change the world, that is, helping clients translate these profiles into their own revolutionary strategies for success. Simply put, we are in the business of helping our clients develop great LEADERS, who create great PLACES, where great PEOPLE, are inspired to do great WORK.

My Enemies…

To a large degree, we are defined by the problems we seek to tackle. Here are a few of my enemies; I hope they are yours too: Complacency and indifference. Inflexibility. Unquestioned assumptions. Dead people working™. Entitlement. Talented people who make excuses and act like victims. Self-important, arrogant bosses. Mediocrity. Fear-based cultures. Ordinary. Bureaucracies that choke passion, imagination and initiative. Terminal seriousness. People preoccupied with precedent and held hostage by history.

Pre-business Background…

I’m a competitor; I like to win—particularly when it comes to hitting a home run for a client. I grew up as a competitive snow skier and water skier. I never won a World Cup, but in both sports, I’ve skied with the best in the world. These gifted athletes taught me how to step through fear and adapt to ever-changing competitors, conditions, technologies and geographies. I have learned that if you take enough risks, eventually you will crash. But that’s how you strengthen resilience and develop the ability to bounce back. Most of all, I learned that success is never final. I’m still chasing the best in the world and still trying to get better. These were all great lessons for a future in the competitive world of business.

Take a look at some of the most admired leaders who have inspired and deeply influenced our views.